The first step to go online is to understand what it takes to build a successful online shop is.
When people are asked about online shop, people easily refer tokopedia, olx and many other e-commerce platform. People sign up and then put the items to sell then others to visit and to buy.
The stage of signing up and put the items to sell is easy. But the next after that is how people find your shop or how they could pick you among the similar shops like yours. That is the biggest question of all.
My first important tips is
no matter how cool the online shop may sound, it is no much different to offline shop. Why is that? because the sales transaction is between human and human.
Thus, you are good in sales face-to-face, then you have a good chance to sell online as well. People still love dealing with humans, and definitely don’t like talking to robot. Because it is very similar concept but different skill-sets. Instead of visually seeing and touching the products, now they are substitute with the good photo or video to convince people to buy.
Therefore, the more professional visual presentation of the shop give more trusts and creditable for people to purchase.
The online sales transaction also has the same steps, that is marketplace -> sales transaction or online payment -> delivery. The only difference is happened electronically as opposed to face-to-face transaction. That’s known as e-commerce.
But you must remember, it is still a human-to-human transaction.
Visual can definitely help to convince to purchase for people who are not so educated of the difference what they really want from the products. What about the people who care what they are buying details, where they buy it from and how creditable the shop are. In real life, people love buying the place where others to buy. People always go to the shops where many people to visit. Some people love going to the place where they can be taken care personally. Some people tend to go to the shop with the story that connect with them.
In online, that is what we call content marketing.
Blog like articles, youtube, podcast, instagram posts and many other forms are the form of content-marketing. It is a soft-selling marketing approach to make the connection to the target segment with story that resonate with the buyers. When selling anything online, contents are important to differentiate one shop to the others. Thus, it is common that every professional online shop is to have their own content-making team to support produce materials to build the fanbase and to engage with their followers.
Let’s now talk about marketplace.
Online marketplace is like in tokopedia, olx, google, instagram and many other places. There are many out there. Each marketplace has its own target.
We founded Uncover Bali because I was unaware any marketplace where’s to meet people in Bali to sell or to buy specifically. Surely, it also means that Bali might not be comfortable with this new concept when comes to online marketplace. It is understandable that the normal business in Bali mostly were related to tourism, which mostly the people have to be present face to face to be able to enjoy the purchase.
Besides online is not only a way to go now because of the pandemic effect, but there are also so much potentials that people in Bali are not aware they have, waiting to be uncovered to the world to consider.
Thus, Uncover Bali is a new marketplace with the concept of Bali helping Bali – the platform for others to freely open online shop to sell anything – products, services or even building online community to share the knowledge/experiences while getting paid.
Uncover Bali will help you to take care most parts of every stage in e-commerce incl. the payment and delivery options.
Now the only missing from the e-commerce is how your shop to be found or unique among other shops.
Like any concept to make a successful conventional (offline) business, online shop is no different. It requires the connection to the shop story (related to the owner’s) and the trust of the shop is the key to make people to choose to shop or even to come back shopping. The trust and the connection sometimes is happened when people shop for the first time. If they are happy and satisfied with their expectation, then they trust and feel connected to come back again for the next shopping.
Thus, the big question is how people to buy for the first time.